This part of Fulham is a favourite amongst London families looking for a more suburban area that doesn’t jeopardise their proximity to central London. Many live in one of the beautiful white terraced houses that line the roads - most of which have their own private gardens. Families love the tight knit community feeling and can be often found attending events at the Fulham Library or painting pottery with their children at the popular Pottery Cafe. For the young professionals that have begun moving into the area, they find that there’s no shortage of great places to eat and drink. A typical weekend night will bring them to Pappa Ciccia to enjoy the pizzas, or The Durell Arms for a pint or two. With all that the neighbourhood has to offer, we should expect to see its popularity rise even more in the next several years.

Fulham Road has been around in some capacity since the 14th century when it was described as “the way from Fulham to London.” In the 15th century, the Bishop of London directed for Stamford Bridge to be built - which then connected this neighbourhood to nearby Chelsea. This construction led to the further development of settlements in the area. Still, much of the surrounding area remained open fields. It wasn’t until the 18th century that more dense clusters of houses began to pop up. Following the Second World War, Fulham struggled economically. However, by the 1960s, the area had managed to develop a reputation for wonderful art galleries, antique dealers, and fashion houses.

Alderville Road was one of the first roads in Britain to have a speed bump installed. This occurred in 1984, and its success saw the practice spread throughout the country.

The neighbourhood is bisected by the nearby railway bridge, making it rather noisy at times. Many residents enjoy the industrial look of the bridge though, and don’t find the occasional train noises to be bothersome.

Hammersmith and Fulham Council has recently published its local plan, which outlines improvements for the Fulham Regeneration Area. They believe that this area has capacity to fit about 7,000 new homes and 9,000 new jobs. The council has also committed to improving the area’s overall public realm design to better serve pedestrians. Bringing this regeneration plan into action, it was announced that the now defunct Fulham Gasworks would be regenerated as a mixed-use high quality design development. Beginning in 2015, the scheme intends to deliver up to 1,843 new homes, including up to 646 “affordable homes”, across 15 new buildings, spanning up to 37-storeys in height. The regeneration of the site also incorporates a range of retail and public spaces, as well as offering employment opportunities for the local community.The regeneration of the site also incorporates a range of retail and public spaces, as well as offering employment opportunities for the local community.

Additionally, in 2022, the council unveiled plans and computer-generated images of ‘Fulham Village’, a development that aims to deliver 134 new homes on the Aintree Estate, Pellant Road, to replace the Hartopp Point and Lannoy Point towers, which were knocked down in May 2021 due to structural concerns. The new development will mainly consist of a mix of one and two-bed flats, plus around a dozen three-bedroom properties that are also designed with balconies. The project also features parking spots, 63 new trees, space for bikes, a gym, play area, grassy space and courtyards.