The area is conveniently located between the trendy Notting Hill and the family-oriented White City. Lined with post-war terraced houses and larger blocks of flats, the neighbourhood is quiet and largely residential. However, the area still has plenty to offer. Home to churches, a mosque, synagogue, and even a gurdwara – this area celebrates the many religions and cultures that love the locality. Families that live in the area love taking recreation classes at local Edward Woods Community Centre, spending time at Avondale Park, and going out to eat at restaurants like no-frills Giraffe or the more upscale Edera. Londoners from other parts of town have reason to stop by as well, for the plethora of chic design shops and home furniture businesses. With all that it has to offer and its multiple easy transit connections, it’s no wonder that locals love the neighbourhood.

This area dates back to the 17th century, when wealthy landowner Edward Latymer set up a school there. With the introduction of the Metropolitan Railway line in the mid-19th century, Londoners began to move into the area at higher rates. Due to their working-class population, and its focus on running pigsties, the area came to be known for its slum like characteristics and piggeries. Because of the neighbourhood’s high levels of deprivation, the city government stepped in to assist its residents. Multiple schools were built in the area in the early-20th century, and later on, the GLC planned to replace much of the housing with high-density flats. Eventually new homes began to be built towards the end of the 20th century. Today, the area, while no longer a slum-like neighbourhood, does have plenty of subsidised public housing surrounding its upscale pockets.

A nineteenth century bottle kiln still exists in the neighbourhood on Walmer Road. The streets surrounding the kiln used to make up a rough area referred to as “Potteries and Piggeries.” No longer functioning as working kilns, they are still reminders of the area’s history supplying tiles for many homes in the area.

Currently, this part of the neighbourhood doesn’t have much of a centralised shopping area. If residents want to go to a shopping district, they have to walk further east into Notting Hill or west to the shops of White City. However, families say that the area has more than enough to offer and like that it remains quieter without the bustling high street running through it.

Due to its desirable location and close proximity to multiple tube stations, the area is experiencing increased investment from developers. On the more experimental end of the design spectrum, Architect Peter Salter and his team completed the construction of Walmer Yard, a complex of four luxury houses arranged around a courtyard that some architecture reviewers have described as a microcosm of its own separated from the world through its playful, and extravagant, design. Additionally, the borough of Kensington and Chelsea have committed to redesigning the area around Latimer Road tube station in order to develop a more centralised shopping area. In 2018, the local authority released their St Quintin and Woodlands Neighbourhood Plan, which includes a chapter of the regeneration and revitalisation of Latiner Road, and in 2021, they released a Design Code specific to a number of units on the street, intended to be redeveloped for mixed-use purposes, including housing.