This area is made up of the neighbourhoods of Primrose Hill and St John’s Wood and is situated in north London right on the edge of Regent’s Park. Just from glancing at a map, one can see that this area is teeming with open green spaces and recreation grounds, from Regent’s Park and Primrose Hill, to Lord’s Cricket Ground, and residents even have the famous London Zoo right on their doorstep. Transport links are fantastic, with St John’s Wood station just next door, and Camden Town only a short walk east. The neighbourhood also has a variety on restaurants and cuisines, including The Ivy a well-reviewed British brasserie, and Chicken Shop and Dirty Burger, for those who like something a bit more casual. Despite being on the edge of Central London, this locale has the quiet atmosphere of a small village, full of local shops and cafes and quintessential pubs, especially along St. John’s Wood High Street. The neighbourhood’s local population is very affluent, but also attracts tourists to the wonderful views from Primrose Hill, and to London Zoo.

What was once dense woodland was granted to Eton College during the 15th century by Henry VI. The area was cleared of trees in the 17th century, but remained rural farmland. It was the site of the mysterious murder of Edmund Berry Godfrey in October 1678, who was believed to have been part of an anti-Catholic plot. He was found in a ditch impaled on his own sword, and to this day nobody knows who the killer may have been. The hill became Crown property in 1842, and an Act of Parliament secured the land as public open space. Many of the local houses were built around this time, quickly turning the new neighbourhood into one of the more fashionable districts in London, which it remains today.

The local St. John’s Wood Church hosted the blessing of the marriage of Paul and Linda McCartney in 1969. The beautiful Neo-classical church, built in 1814 and designed by the famous architect Thomas Hardwick, was a grand location for such a publicised wedding.

Rent prices in this area have a tendency to be incredibly steep. The average rent is £751 per week, which is 22.4% above the London average of £613 per week. The housing prices are much higher than the London average, but residents do get a lot of amenities and large propertied by living in this neighbourhood. However, this has meant that the locality is not particularly diverse.

There are currently plans to demolish existing Barracks buildings and redevelop the site for residential use, producing a total of 179 units, including 59 affordable units and 41 affordable residences to be built elsewhere. Demolition contractor McGee was appointed to the project in late 2022. The project also involves the restoration and re-purposing of the Grade II listed barracks’ Riding School as an amenity. However, much of this area has been listed by English Heritage as a Conservation Area, meaning that the face of this appealing residential area will not change much. Residents can expect to see continual upkeep and preservation of the locality. Development works in the area tend mainly to consist of expansions and internal spatial rearrangements to existing homes.