This neighbourhood is in the London Borough of Hounslow, West London. It includes parts of North West and North East Hounslow and sits at the South of the A4 and M4, also known as the Great West Road. The locality closely neighbours the boroughs of Richmond, Ealing and Hillingdon, Hammersmith and Fulham and Spelthorne. South Cranford is predominantly residential, with its suburban streets lined with inter-war and post-war houses, however, there is some newer housing stock in this neighbourhood. From Hounslow station, it takes under 45 minutes to get to London Waterloo, which, alongside the large houses and good schools, makes the area very popular with commuting families.

Hounslow is not recorded in the 1086 Domesday Book. The area was originally part of the Saxon County of Middlesex, under the Hundreds of Honeslaw, yet Hounslow was not recorded as its own town until the 13th century. A Trinitarian friary was established in the early-13th century around the present-day police station on Montague Road. At the time of its closure, it was the richest Trinitarian friary in England and subsequently evolved into Holy Trinity Church. The area of Hounslow only gained its administrative independence in 1836, and since the early 20th century the area began to develop around Hounslow High Street started to transform into a modern town centre with civic offices, a library and public baths.

Around 50% of Hounslow’s population are residents born outside of the UK from various countries such as India, Somalia and Kenya, making it one of London’s most diverse areas.

In 1919 the Hounslow Heath Aerodrome was the site of the first flight from England to Australia.

Only 3.6% of buses in a Hounslow are said to run on time, and the borough has two of the ten most delayed buses in the city.

The Hounslow Council strategic plan states that, over the next 15 years, brownfield sites, particularly around the High Street, will be used for regeneration purposes funded by a mixture of public and private investment. The crowning jewel of this regeneration initiative is a large-scale development project by the name of High Street Quarter. The development offers apartments consisting of 1, 2 and 3 bedrooms, creating a total of 528 new homes. These units are built around a public square with shops, restaurants, cafes and a Cineworld, giving residents a wealth of amenities on the doorstep to their property. The Hounslow Council’s strategic plan also states that by 2035 the Borough will solidify itself as a business location making use of its proximity to the London, the Thames Valley, Heathrow and the M4.