Golden Square is located in the southwestern corner of Soho, just east of Regent Street. Kingly Court is located to the north and Brewer Street to the south, with the area blending into the rest of Soho to the east. The centre of the postcode sector is Golden Square. The area, like much of Soho, is a mix of Victorian terraces and modern buildings, with some construction in between the densely packed blocks, and many little lanes going in between areas to lead to courts and other entrances. It is home to many of Soho’s famous eateries, such as Bob Bob Ricard, Crumbs & Doilies and Flat Iron. Indeed, the bulk of the area’s ground floor settings consist of restaurants and other eateries, with the top floors being home to offices and residences, making the area lively at any time of day.

Golden Square is one of the historic squares of Central London, being laid down (possibly) by Sir Christopher Wren himself, and dates back to the 1670s at least. It would become the political and ambassadorial district (what Knightsbridge and Belgravia are today) by the 1600-1700s. As aristocrats moved out of the area to more fashionable districts such as Mayfair, the area fell into neglect until the 80s. The statue at the centre of the square is said to represent either King George II of Great Britain or King Charles II (though the signage states the latter) – it was sculpted by John Nost in 1724, and was originally from Cannons House. It was said that the statue was won in an auction by accident, when the winning bidder was greeting a friend – apparently the money was so low that he decided to proceed with the purchase and gift the statue instead.

The Broad Street Pump is located at the intersection of Lexington Street and Broadwick Street. It was the source of the Broad Street cholera outbreak (also known as the Golden Square outbreak), which killed 616 people, and is today famous for John Snow’s study and hypothesis of germ-contamination in water, as opposed to being airborne, while simultaneously creating a double-blind experiment.

The area’s streets are slightly convoluted, like much of Soho’s, and is difficult for cars to traverse. Pedestrians may also find themselves lost in the street pattern, and the area at night is darker than some of the surrounding areas, though Soho’s seedy reputation is largely in the past.

37-38 Golden Square, right next to Saatchi and Saatchi’s headquarters, has been redeveloped by Hawkins-Brown with CBREI. The existing building’s floorplates, low ceilings and poor circulation were be altered, taking into consideration the site on Golden Square, at the heart of the Soho Conservation Area. 37 Golden Square in particular is now comprised of 22 one, two and three-bedroom luxury serviced apartments, accompanied by a gym membership in a nearby fitness centre, and a round-the-clock concierge.