Policy information sourced from Barking and Dagenham Borough Wide Development Policies DPD

POLICY BP7: ADVERTISEMENT CONTROL

Advertisement consent will not be granted for outdoor advertisements which detract from the character and amenity of the area, and/or compromise public safety as set out in the Town and Country Planning (Control of advertisements) (England) Regulations 2007.

Fascia Signs

Fascia signs should be an appropriate size and depth in relation to the building front and the design of the building. The depth of the fascia signs will generally be restricted to a maximum depth of one metre. Exceptions would be made in the case of buildings with particularly wide frontages which could stand a deeper sign.

Projecting Signs

Advertisements should normally be located at ground floor fascia level and shall not normally be permitted on flank walls or walls that do not contain a display window. Only one hanging or projecting box sign will be allowed per business. Where illuminated signs are acceptable they should normally only be statically illuminated.

Advertisement Hoardings

Permission for outdoor advertisement hoarding will only be granted subject to the following criteria:

  • They are not within or harm the visual amenity of residential areas, Metropolitan and Local Open Space, Conservation Areas, areas of nature conservation value or the Green Belt;
  • They complement the visual appearance of the commercial area in which they are displayed and, where appropriate, relate properly to the appearance of any building upon which they are displayed; and
  • They are positioned so that they do not present a safety hazard to pedestrians or traffic.

Conservation Areas

Where outdoor advertisements are acceptable in conservation areas they should be properly related to the design of the building where they 64 are displayed, or if free standing to that of adjacent buildings or other significant features.

Listed Buildings

Proposals for alterations to a listed building must not result in the building being defaced by alien materials and advertising must respect their original design characteristics and must not obscure or damage the architectural or historic character.

For more information please see the Borough Wide Development Policies DPD