Policy information sourced from the Aylesbury Local Plan

E7 Tourism development

The council will promote a growing, sustainable tourism sector, and will support proposals for new or expanded tourism, visitor or leisure facilities other than accommodation within or adjacent to settlements. Elsewhere, proposed development must:

  • involve the conversion or replacement of buildings which form part of an existing tourist facility or well designed new building(s) which promotes diversification of agricultural and other land-based rural businesses,
  • justify a countryside location and minimise environmental impacts, and
  • demonstrate that the need is not met by existing provision within nearby settlements

In all cases such development must:

  • respect the character and appearance of the location, and
  • avoid unacceptable traffic impact on the local road network.
  • In the case of seasonal structures these must be temporary in nature and not have an adverse impact on the landscape.
  • Demonstrate that their benefits outweigh the harm.

The council will require a marketing strategy and business plan to be submitted to explain how the development will achieve a high quality tourism product that meets demand.

Policy information sourced from the Aylesbury Local Plan