Policy information sourced from Camden Local Plan
D4 Advertisements
The Council will require advertisements to preserve or enhance the character of their setting and host building. Advertisements must respect the form, fabric, design and scale of their setting and host building and be of the highest standard of design, material and detail.
We will support advertisements that:
- preserve the character and amenity of the area; and
- preserve or enhance heritage assets and conservation areas
We will resist advertisements that:
- contribute to an unsightly proliferation of signage in the area;
- contribute to street clutter in the public realm; cause light pollution to nearby residential properties or wildlife habitats;
- have flashing illuminated elements; or
- impact upon public safety.
The Council will resist advertisements on shopfronts that are above fascia level or ground floor level, except in exceptional circumstances.
Shroud advertisements, banners, hoardings / billboards / large outdoor signboards are subject to further criteria as set out in supplementary planning document Camden Planning Guidance on advertisements.
For more information please see the Local Plan