Policy information sourced from the Croydon Local Plan

DM12: Advertisement Hoardings

DM12.1:

To ensure advertisement hoardings positively contribute to the character and appearance of existing and new streets, the Council will require advertisement hoardings to:

  • Be designed to improve the public realm;
  • Demonstrate that the rear of the signs are well designed;
  • Reinforce the special character of heritage assets and other visually attractive parts of the borough; and
  • Ensure the location and size of hoardings does not harm amenity or conflict with public safety.

DM12.2:

To ensure advertisement hoardings positively contribute to the character and appearance of the building on which they are attached:

  • The design and proportions should complement the symmetry and proportions of the host structure;
  • They should be located where they do not obscure or destroy interesting architectural features and detailing; and
  • They should be located where they do not cover windows or adversely impact on the functioning of the building.

DM12.3 A proposal to display advertisements in Areas of Special Advertisement Control will need to demonstrate that it would not:

  • Significantly detract from residential amenity;
  • Affect the setting or character of a heritage asset;
  • Have a significant impact on the character of Metropolitan Green Belt, Metropolitan Open Land, or other rural spaces;
  • Have a significant impact on public safety including potential for traffic hazards;
  • Have a significant impact on environmentally sensitive and major gateway approaches to the borough;
  • Visually separate areas such as car parks and other locations where a safety issue may arise as a result of obscured views into an area; and
  • Result in numerous hoardings in an area where the cumulative impact would be detrimental to visual amenity.

For more information please see the Local Plan