Policy information sourced from the Guildford Local Plan: Develpment Managment Policies
D10: Advertisements, Hanging Signs and Illumination
Development proposals for advertisement and signage are required to demonstrate that there is no harm to amenity or public safety by reason of:
- Design
- Size
- Colour
- Position
- Materials
- Amount, type and scale of text
- Method and degree of illumination/luminance
- Cumulative clutter
Advertisements and signage are expected to be designed to a high quality, informed by relevant national and local design guidance.
Advertisements and signage are expected to be responsive to, and enhance the appearance, character and vitality of an area, by having regard to their size, materials, construction, location, level and method of illumination and cumulative impact.
Advertisements and signage on buildings are expected to be integrally designed to respect the entire elevation and proportions of the building and its shop front frame, taking account of any architectural features and detailing of the building, and should be complementary to the street scene in general.
Development proposals that would result in harm to, or concealment of, architectural features and detailing of historic or architectural significance will be refused.
Development proposals affecting heritage assets and their setting will be required to preserve or enhance and were appropriate better reveal their architectural and/or historical significance.
Illuminated advertisements are required to not have a detrimental impact on the amenity of adjoining properties and wildlife habitats.
For more information please see the Local Plan