Policy information sourced from Dacorum Local Plan 2004 Alteration

112 Advertisements

Express consent to display an advertisement other than within a conservation area will be given provided the advertisement:

a. is sympathetic in size, appearance, design and position to the building or site on which it is displayed;

b. is not unduly prominent;

c. does not detract from the amenity and character of the surrounding area; and

d. does not adversely affect highway and public safety.

A non-projecting illuminated advertisement will be permitted provided criteria (a) and (b) above are met and:

e. the advertisement, where displayed on a building, is no higher than ground floor fascia level; and

f. the degree of luminance or intensity of the fascia, symbols and letters comprised on the advertisement and any external equipment used for illumination do not detract from the amenity of the area nor are prejudicial to public safety.

A projecting illuminated advertisement will be permitted provided criteria (a), (b) and (f) above are met and:

g. the advertisement is at ground floor fascia level and does not project above or below the fascia and does not project more than 1.0 m from the front elevation of the building or fascia.

In conservation areas express consent to display an advertisement will be given provided criteria (a), (b), (c) and (d) above are met and:

h. the advertisement makes use of natural or other materials which are in keeping with and enhance the character of the conservation area and, if positioned on a building, the character of that building.

Express consent to display an advertisement on a listed building will be given if criteria (a), (b), (c), (d) and (h) (if located within a conservation area) are met and:

i. the advertisement makes use of natural or other materials, lettering and colours which are complementary and sympathetic to the structure, character and detailing of the listed building.

Non-projecting illuminated advertisements will be permitted in conservation areas and on listed buildings provided they are situated within a designated town centre or local centre and meet the appropriate criteria above.

Projecting illuminated advertisements will not be permitted in conservation areas and on listed buildings.

The cumulative effect of advertisements on their surroundings will also be taken into account.

Advertisement proposals should also take account of the general advice provided in Supplementary Planning Guidance ‘Advertisements’.

The Council will use its enforcement powers, as appropriate, to ensure the removal of advertisements which do not benefit from deemed consent under the Town and Country Planning (Control of Advertisements) Regulations 1992 (as amended in 1994 and 1999) or which do not benefit from express consent.

For more information please see the Local Plan