Policy information sourced from the Elmbridge Development Management Plan
DM15 - Advertisements, shopfronts and signage
Permission and/or consent will be granted provided that:
- Advertisements (including hoardings) are well designed to ensure they do not harm visual amenity, are in proportion to their surroundings and do not result in undue clutter. Consideration will be given to the size (including individual lettering), materials, cumulative number and method of illumination, together with any impact on public or highway safety,
- Advertisements in areas of special control and conservation areas are carefully designed to prevent an adverse impact to the historic or open environment.
- Projecting signs and illumination to shopfronts must be appropriate in size, design and scale, complement the character and materials of the shopfront and surrounding streetscene, and must not compromise public safety. Illumination to advertisements and shopfronts in conservation areas should be sensitively designed and should normally be external. Large illuminated fascias will be resisted outside town and district centres or other appropriate locations,
- Shopfront proposals demonstrate a high quality of design, which complements the original design, proportions, materials and detailing of the shopfront, surrounding streetscene and the building of which it forms part. The Council will resist the removal of shopfronts of architectural or historic interest,
- New shopfronts must be designed to allow equal access for all users. Public and highway safety must be considered when siting signage or seating, table arrangements and structures, and
- Blinds, canopies or shutters where acceptable in principle must be appropriate to the character of the shopfront and its setting. External security grilles and solid shutters which present blank frontages will not be permitted. In sensitive areas, rigid and non-retractable canopies will generally be unacceptable.
For more information please see the Elmbridge Development Management Plan