Policy information sourced from Hammersmith & Fulham Local Plan

DC5 SHOPFRONTS

In order to improve the appearance of the borough’s streets, the council will encourage high quality shopfronts that are designed to respect the age and architectural style of the building concerned, achieving a satisfactory relationship between the ground floor and the rest of the building. The scale of the shopfront should be carefully considered with its proportions, detailing (including vertical and horizontal subdivision) and materials, which have an affinity with the building.

Where a commercial premises with an original shopfront is converted to another use or a traditional shopfront remains, the council will expect it to be retained and restored.

New developments which include retail areas should provide a framework into which a shopfront and signage of a suitable scale can be inserted.

Fascia signs and projecting signs should not be overly large and should be designed to be appropriate to the scale and design of the shopfront.

New shopfronts should be designed to meet the principles of accessible and inclusive design.

For more information please see the Local Plan