Policy information sourced from Hammersmith & Fulham Local Plan

DC9 ADVERTISEMENTS

The council will require a high standard of design of advertisements, which should be in scale and in keeping with the character of their location and should not have an unacceptable impact on road safety.

The council will resist excessive or obtrusive advertising and illuminated signs which adversely affect the character and appearances of the neighbourhood or the site/building, residential amenity or public safety. The design of advertisements should be appropriate to their context and should generally be restrained in quantity and form.

Advertisements should normally be located at ground floor level and in the case of shopfronts and commercial buildings, relate to the commercial zone of the street frontage and the architectural design of the facade.

Hoardings

Hoardings and other large advertisements, such as digital screens, will be acceptable where they are of an appropriate scale with their surroundings and where they do not have a detrimental impact on areas sensitive to the visual impact of hoardings such as conservation areas, listed buildings and other heritage assets, residential areas, open spaces or waterside land.

Advertisement Shrouds

Advertisement shrouds will be permitted where the advertisement would not impose a detrimental impact on the building or street scene in terms of the size, illumination and/or content; or where the advertisement would not be harmful to residential amenity or public safety Where advertisement shrouds are considered to be acceptable, they should be accompanied by a 1:1 depiction of the building and only be displayed for a limited period related to the reasonable duration of the building works.

For more information please see the Local Plan