Policy information sourced from Hammersmith & Fulham Local Plan

HRA HAMMERSMITH REGENERATION AREA

The council will encourage the regeneration of Hammersmith Town Centre and seek development that builds upon the centre’s major locational advantages for office and retail development. Opportunities will be taken to secure more modern accommodation, to continually improve the environment and public realm, and to improve access between the town centre and the Thames.

In order to achieve this, the council will:

  • work with the GLA, TfL, other strategic partners, including the Hammersmith BID and landowners to secure the regeneration of the area;
  • actively engage with local residents and community groups to ensure that regeneration delivers benefits for the surrounding area;
  • support the continuation of Hammersmith as a major town centre with a wide range of major retail, office, local government services, leisure, arts, entertainment, community facilities and housing;
  • promote the continued regeneration of Hammersmith Town Centre by actively encouraging the improvement of the Kings Mall and other retail in this part of the town centre, and the range and quality of independent and specialist shops;
  • promote the continuation of the town centre as a key strategic office location, through provision of modernised office blocks;
  • support proposals for the regeneration of the western part of the town centre in the vicinity of the Town Hall;
  • support proposals that expand Hammersmith’s arts and leisure offer, capitalising on the existing facilities such as Hammersmith Apollo, Lyric Theatre, St Pauls Green, Lyric Square, and the river front;
  • promote and support the replacement of the flyover and section of the A4 with a tunnel; and
  • return the Hammersmith Gyratory to two way working provided that this can be done without unacceptable traffic and environmental costs in the neighbouring areas.

Proposals for development in the HRA should:

  • be based on a thorough assessment of the heritage significance of the area and respond positively to local character and history, conserving and taking opportunities to enhance the significance of heritage assets;
  • improve pedestrian and cycle infrastructure, including connectivity with the River;
  • improve the range and quality of independent and specialist shops and services, as well as leisure services;
  • provide appropriate social, physical, environmental and transport infrastructure to support the needs arising from the development of HRA;
  • secure economic benefits for the wider community around the Hammersmith Regeneration Area by providing programmes to enable local people to access new job opportunities through training, local apprenticeships or targeted recruitment;
  • seek the creation of an urban environment, with public spaces, architecture and public realm of the highest quality, that is sensitively integrated into the existing context;
  • improve and enhance St Pauls Green and Furnivall Gardens and their connections to the rest of the regeneration area.

For more information please see the Local Plan