Policy information sourced from the Harrow Development Management Policies

DM 5: Advertisements

Proposals for advertisements on buildings and freestanding units will be approved where:

  • they do not adversely affect the visual amenity of the area, having regard to the character and use of the area;
  • they do not adversely affect the amenity of residential occupiers by reason of siting, illumination or noise;
  • they are appropriate in scale and illumination to the location and, in the case of advertisements on buildings, the host building;
  • they contribute to the creation of lifetime neighbourhoods by rationalising street clutter and help to achieve an inclusive, legible environment;
  • they contribute to the safety of the environment for pedestrians, cyclists and drivers;
  • they do not impede any existing or proposed surveillance equipment, and contribute positively to public perceptions of security; and
  • they do not adversely affect the amenity of any residential or sensitive area.

.Advertisement hoardings will be appropriate in non-residential areas where they screen vacant or derelict sites, or sites where development is imminent.

Proposals for advertisement resulting in a cluster of hoardings will be resisted where there would be a cumulative impact upon amenity.

Proposals for advertisements that advertise temporary events and markets in centres will be supported.

For more information please see the Development Management Policies