Policy information sourced from the Islington Development Management Policies
DM2.6 Advertisements
Advertisements are required to be of the highest possible standard and contribute to a safe and attractive environment.
Advertisements (including hoardings, illumination of hoardings, illuminated fascia signs, free-standing display panels, and estate agent boards) which require consent must not cause a public safety hazard or contribute to clutter or a loss of amenity. Schemes submitted for approval should:
- be of a high quality and sensitive to its visual appearance in relation to its siting (including the building or structure on which it is to be sited) and the surrounding street scene, especially in the case of listed buildings and conservation areas;
- not contribute to an unsightly proliferation or clutter of signage in the vicinity;
- not cause a hazard to pedestrians or road users;
- not cause visual intrusion by virtue of light pollution into adjoining residential properties and avoid light pollution of nearby wildlife habitats;
- not have flashing internal or external illumination, and
- be appropriate and relevant to the building.
Note: all of the above criteria should be met.
The council will seek the removal of deemed consent rights for the display of estate agents’ boards where they are damaging the character and appearance of an area.
See also Policy DM4.8 (Shopfronts).
For more information please see the Islington Development Management Policies