Policy information sourced from Lambeth Local Plan 2020-2035

Q17 Advertisements and signage

  • No advertisement shall harm amenity or highway/public safety. The council will support proposals for advertisement panels (hoardings) where they:
    • i. are individually or collectively well integrated into their context, the design of new or existing buildings or landscaping schemes;
    • deliver design excellence in terms of access structures, framing, lighting/ illumination;
    • contribute positively to the local scene;
    • do not add unacceptable street/visual clutter; and
    • do not diminish the setting or significance of heritage assets.
  • In order to enhance the environment, proposals for the renewal of advertisement consents for existing large panel advertisements will generally be resisted.
  • Shop signage should:
    • be accommodated solely within a defined fascia above the façade (on historic buildings the height will be dictated by the pilaster/console detailing and on new premises it should not exceed one-fifth of the ground floor height);
    • be restricted to one fascia above the shop window and one projecting/ hanging sign (not exceeding 600mm x 600mm x 80mm) per elevation and 2.4m above the footway;
    • the fascia sign height shall be dictated by any prevailing original pilaster detailing or not noticeably exceed 1/5 of the height of the ground floor accommodation;
    • be illuminated (if required) in a discreet and subdued manner – without overly dominant fittings, clutter or cables - lighting should be limited to the advertisement element (logos and words) and not the full width of the fascia; and
    • not be excessive, visually discordant, overly large, project excessively forward or rise up the façade above the ground floor level.

For more information please see the Local Plan