Policy information sourced from the Merton Sites and Policies Plan

DM D5 Advertisements

Links to Core Planning Strategy Policy CS 14 Design; for shop fronts, see also Policy DM D7 Shop front design and signage.

Policy aim

The aim of this policy is to ensure:

  • High quality design and protection of amenities within the borough.
  • That the quality, character and amenity of the borough is not diluted or undermined by inappropriate or excessive advertising on buildings, in the street or on shop-fronts.
  • That expenditure of scarce public resources on public realm enhancement schemes and regeneration initiatives achieves the desired results and is not diluted or undermined by inappropriate proliferation of advertisements.

Policy

Express consent will only be granted for advertisements where they do not harm the character of an area, amenity or public safety. When assessing proposals for new advertisements, cumulative impacts will be taken into account.

For more information see the Merton Sites and Policies Plan