Policy information sourced from Redbridge Local Plan

LP28: Advertising and Shop Fronts

The Council will support signage in designated town centres and key retail parades that:

  • Ensure that shopfronts and signs placed on buildings respect the overall character and appearance of the building and the street scene; and
  • Demonstrate in applications for advertisement consent in Conservation Areas, a respect for the local historic and architectural character.

For proposals to be acceptable the following requirements should be adhered to:

  • Advertisements should respect the design of the building on which they are erected and the character and amenity of the surrounding area;
  • The scale, colour, materials, illumination and siting of an advertisement should be appropriate to their location;
  • Fascia signs and projecting signs should respect the architectural and design features of the host building;
  • Large poster hoardings should screen a vacant site, a temporary use or an unsightly building or feature. Their design, means of support and illumination (if provided) should not detract from the building, or site or character of the area; and
  • Small poster panels should:
    • Relate to an existing building and not detract from the appearance of a street;
    • Be in proportion to the site and surrounding area; and
    • Not detract from the character and amenity of the surrounding area.

The Council will resist advertisements that:

  • Obscure or are likely to be confused with trafc signs or signals; and
  • Impede the visibility or distract the attention of drivers or pedestrians at any access road, junction or point where special care is needed.

All advertisements should be maintained in a condition that does not threaten public safety in any way.

The Council will support shopfronts that:

  • Respect the overall character of the building on which they are located;
  • Add interest to the shopping parade in which they are located and help stimulate a vibrant pedestrian street scene;
  • Are wheelchair accessible;
  • Utilise appropriate lighting and security shutters so that they do not become dark and unwelcoming frontages at night; and
  • Demonstrate that where cash machines, serving windows or other additions to shopfronts are proposed which could lead to customers queuing outside the shop, the public footpath is wide enough to accommodate this without undue interference with pedestrian fows or giving rise to safety concerns over pedestrian/vehicular confict.

Implementation

The Council will consider providing additional guidance related to Advertising and Shopfronts.

For more information please see the Local Plan