Policy information sourced from the Reigate & Banstead Local Plan - Development Management Plan
DES10: Advertisements and shop front design
- Proposals for advertisements and their supporting structures will be considered favourably where they:
- Do not harm the character and appearance of the locality, taking account of overall impact, individually and cumulatively with existing advertisements.
- Do not add unacceptable street/visual clutter.
- Do not compromise highway or pedestrian safety.
- Would not have an adverse impact on the character, features and appearance of a conservation area, heritage asset or valued landscape.
- Would not harm the aural or visual amenity of occupiers of neighbouring residential development.
- Advertisements and signage should be of an appropriate size and design to complement and enhance the appearance, character and vitality of an area.
- Proposals for shop fronts, fascias and advertisements on buildings should be designed to respect the entire elevation and proportions of the building and/or its shop front frame, taking account of any architectural features, and should be complementary to the street scene in general.
- If illumination is proposed, this should be provided in a discreet and subdued manner, without overly dominant fittings, clutter or cables. Lighting should be limited to the advertisement element (logos and words) and not the full width of the fascia. Illumination will be carefully controlled in primarily residential areas.
For more information please see the Reigate & Banstead Development Management Plan