Policy information sourced from the Tower Hamlets Local Plan

D.DH10 Advertisements, hoardings and signage

1) Advertisements, hoardings and signage must be well-designed and well-integrated within the public realm, host buildings and the surrounding area. In particular, proposals will be supported where they demonstrate how they:

  • complement the character, appearance and visual amenity of the site and the surrounding area
  • do not have an adverse impact on the setting or significance of heritage assets (including conservation areas and listed buildings) and do not obscure architectural features
  • do not intrude into the outlook of nearby residents
  • will not be supported above fascia or ground level b. should be externally illuminated, and c. projecting or hanging signs will be restricted to one per frontage.
  • enhance the visual amenity of construction sites and vacant or underused sites/buildings and the surrounding area, including through the use of appropriate lighting
  • are subservient in relation to the streetscape or the buildings to which they are attached, and
  • do not create or contribute to a proliferation of signs and advertisements which cause ‘visual clutter’ in the streetscape.

2) Within conservation areas, advertisements, signage and hoardings need to complement the special character of the area and:

  • will not be supported above fascia or ground level
  • should be externally illuminated, and
  • projecting or hanging signs will be restricted to one per frontage.

For more information please see the Local Plan