Policy information sourced from the Waltham Forest Local Plan

59 Advertisements, Hoardings and Signage

Proposals for advertisements, hoardings and signage should:

A. Be well integrated into the public realm, allowing for ease of pedestrian access and highway safety, and avoiding the creation of street clutter;

B. Complement the character, context and visual amenity of the surrounding area and not result in harm to the significance of heritage assets and their settings;

C. Avoid negatively impacting any host building and/or the surrounding local area through visual dominance and overbearing impact;

D. Avoid creating a proliferation of advertisements;

E. Avoid interference to existing views from adjacent properties; and

F. Avoid flashing illumination both internally and externally, and minimise the impact of light pollution on adjacent properties.