Policy information sourced from the Fitzrovia West Neighbourhood Plan

B2: Street Frontages

  • Retail, commercial, business, hospitality and other service uses are included in Use Class E. Applications involving uses falling into Use Classes E, F1 and F2 will be supported where they meet the following criteria:
    • Provide attractive and vibrant street frontages and window displays particularly at street level;
    • Maintain and enhance a high standard of design reflecting local character and location particularly in relation to heritage assets, such as shop fronts;
    • Facilitate the movement of pedestrians by conforming with all City Council guidance and regulations on design, lighting, advertising and tables and chairs on pavements;
    • Where ground floor units are vacant, temporary, pop-up uses will be supported so long as they do not create adverse environmental impacts.

For more information please see the Neighbourhood Plan