Policy information sourced from Windsor and Maidenhead Local Plan

QP1b South West Maidenhead Strategic Placemaking Area

The South West Maidenhead Strategic Area (SWMSA), as defined on the Policies Map, is the focus for a significant proportion of the Borough’s housing, employment and leisure growth during the Plan period and should be delivered as a high quality, well-connected, sustainable development in accordance with the key principles and requirements set out below and in accordance with other relevant policies in the Development Plan.

The SWMSA comprises the following allocated sites:

RefSiteUse
AL13Desborough, Harvest Hill Road,
South West Maidenhead
Approximately 2,600 homes plus
new local centre
AL14The Triangle site (land south of
the A308(M), west of Ascot Road
and north of the M4)
Strategic employment site for
new general industrial and
warehousing floorspace
AL15Braywick Park, MaidenheadMixed use strategic green
infrastructure space
accommodating indoor and
outdoor sports facilities, public
park, special needs school and
wildlife zone

The above allocations are identified on the Policies Map. Detailed site specific requirements for each site are set out in Appendix C and form part of this policy.

To ensure that development in the SWMSA as a whole comes forward in a strategic and comprehensive manner, planning applications on individual land parcels should accord with the principles and requirements set out in the Development Framework Supplementary Planning Document (SPD), incorporating a masterplan and approach to the approval of design codes; phasing of development and infrastructure delivery for the SWMSA as a whole.

The Development Framework SPD willbeproducedby the Council inpartnership withthedevelopers, landowners, key stakeholders and in consultation with the local community.

The design and delivery of development within the SWMSA should adhere to the following key principles and requirements:

  • A coordinated and comprehensive approach to development of the Area to avoid piecemeal or ad-hoc development proposals;
  • Creation of a distinctive, sustainable, high quality new development which provides a strong and identifiable gateway into Maidenhead from the south;
  • Provision of the necessary social and physical infrastructure ahead of or in tandem with the development that it supports in order to address the impacts of the new development and to meet the needs of the new residents.
  • Development that provides for a balanced and inclusive community and delivers a range of sizes, types and tenures, including affordable housing, in accordance with other policies in the Plan.
  • Provision of measures to minimise the needs to travel and maximise non-car transport modes, including provision of a multi-functioning green link to create a continuous north-south corridor through the whole SWMSA.
  • Enhancement of existing and provision of new vehicular and non-vehicular connections to and across the SWMSA,
  • A strategic green infrastructure framework and network of green spaces to meet strategic and local requirements, including retention of existing green spaces and edges where possible and provision of new public open space in accordance with the Council’s standards.
  • Delivery of a net gain in biodiversity across the area that reflects its existing nature conservation interest.
  • Measures to reduce climate change and environmental impacts including suitable approaches to sustainable energy, recycling and construction.

For more information please see the Local Plan